Instagram’s too-good-to-be-true influencer. Plus, the ‘Stranger Things’ mystique: Friday Wake-Up Call – AdAge.com

Stranger Things
Moving on
Back in 2016, when Facebook disclosed to advertisers that it had mistakenly inflated its metrics about video views, it was “in many ways the start of an era of mistrust surrounding the company, ” Ad Age’s Garett Sloane writes. Now Facebook is ready to settle a lawsuit stemming from its error back then. “In federal court in California this week, Facebook agreed to a deal with a group of marketers that had claimed the metrics errors led them to buy ads on the site based on bad information, ” Sloane writes. The marketers’ lawsuit had also accused Facebook of knowing about the faulty metrics earlier than it disclosed. Facebook says the "lawsuit is without merit but we believe resolving this case is in the best interests of the company and advertisers.” Just briefly:
Riviera-bound: If you’re heading to the Cannes Lions International Festival of Creativity next week, Ad Age has a guide to the restaurants, bars and shops you’ll want to frequent. Pro tip: When in doubt, shop at Monoprix (the French equivalent of Target) for snacks, luxurious-but-affordable toiletries and more. .


They’ve got adorable kids clothes, too. Bring an empty suitcase. Cannes FYI: “Extinction Rebellion, the environmental protest group that brought central London to a standstill in April, is heading to the Riviera for activity at Cannes Lions, ” Alexandra Jardine writes in Ad Age. It’s not clear what exactly the protesters have planned. Getting hitched: “Business Insider and eMarketer are taking their relationship to the next level with a merging of their intelligence units, ” Garett Sloane reports in Ad Age. Both have the same parent company, Axel Springer. Stealthy: Live Nation, event promoter and venue operator, “has been quietly building its in-house team into a 400-person global engine that helps brands show up in the live-music space, ” Ad Age’s Lindsay Rittenhouse writes. Huh: Hearst Magazines says that so far in 2019, “video revenue is up almost 300 percent compared to the year-ago period, ” Simon Dumenco writes in the Ad Age Publisher’s Brief. Podcast of the day: In this week’s Marketer’s Brief podcast, Ad Age reporters talk about the Cannes Lions and how to get the most out of the event. Ad of the day: A new ad starts with the buzz of a mosquito and a poetic voiceover ....

Leave a Reply

* Copy This Password *

* Type Or Paste Password Here *