‘Stranger Things’ helps boost businesses’ profiles – Newsday

Stranger Things
PALMETTO, Ga. — Soon after Netflix released "Stranger Things, " fans of all ages came into Bradley's Big Buy grocery store in Palmetto, Georgia, dressed like characters from the show, and wandered toward the Eggo waffles aisle, cameras in hand. They sought out the exact spot where "Stranger Things" star Millie Bobby Brown filmed a scene as the character Eleven, and they're still coming, three years later, even after the store changed its name and became part of the Piggly Wiggly franchise. Palmetto is a town of barely 5, 000 people 25 miles southwest of Atlanta, where grocery store cashiers greet customers by name. But after "Stranger Things" premiered in 2016, it became routine for employees to also welcome fans from around the globe. Fans have visited daily since the store reappeared in the third season on July 4, said Piggly Wiggly manager David Johnston. About 50 fans showed up on one particularly busy Saturday in July, he said. "You can spot them in the crowd when they come in here, " Johnston said. "The girl the other day was dressed like Eleven, all the way to the blood running down her nose." Eleven,  a main character in the series, is known ....

The state's economy reaps $9.5 billion annually from the film industry, according to a 2018 Georgia Department of Economic Development report. A building on Emory University's Briarcliff Campus in Atlanta served as the show's Hawkins Laboratory, where all sorts of suspicious activity occurs. In Duluth, the crew transformed a vacant wing and food court in Gwinnett Place Mall into Starcourt Mall, a bustling hangout where much of the third season takes place. Get the Biz Briefing newsletter! The latest LI business news in your inbox Monday through Friday. By clicking Sign up, you agree to our privacy policy. The mall remains open to shoppers but has disappointed fans who visit for a "Stranger Things" experience: A guard posted outside the wing used in filming shoos away anyone who attempts to enter or take a photo. Fans can take photos of the exterior, which looks similar to the building that appears in the show. Johnston said he's happy to give quick tours of Piggly Wiggly and explain where fictional events took place. .

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