BoJack Horseman’s finale signals the end of a Netflix era – The Verge

House of Cards
When it premiered in 2014, it was one of Netflix’s earliest, best shows — and it would have failed in 2020. BoJack Horseman, one of Netflix’s longest-running shows, comes to an end this Friday. But it’s unclear if BoJack Horseman would have succeeded if it was ordered today. It’s a show that needed time to breathe, and that’s a luxury most shows don’t get on Netflix anymore. BoJack Horseman feels like the end of an era for Netflix, one that produced long-running series like Orange is the New Black and House of Cards. All three shows were ordered by Netflix between 2013 and 2014, an ambitious time for the company. This was a period when Netflix didn’t have a new series or movie every week. Netflix slowly started rolling out original series to its subscribers, designed to exist alongside and stand out from the plethora of licensed series already on the service. To get shows like House of Cards, which was in the middle of a bidding war between other networks, Netflix had to do the impossible: pay for two seasons upfront. .


Chief content officer Ted Sarandos told The Hollywood Reporter in 2013 that Netflix didn’t want to echo a network like Starz by taking a sheepish approach to “seeing what sticks.” “For us, I wanted to know that if it didn’t work, it was because it was a bad idea, ” Sarandos said. It was a good time for creators looking to pitch their ideas. Raphael Bob-Waksberg and his satirical comedy about a depressed celebrity horse living in Hollywood was one of the bets Netflix made in late 2013. BoJack Horseman was received with lukewarm attention from critics. Bob-Waksberg was prepared to end the show after the first and only season, but Sarandos had a different idea. “I remember being told, ‘We expect the biggest day BoJack season one is going to have is when we launch BoJack season two, ’” Bob-Waksberg told the Los Angeles Times in 2019. “We didn’t get a full two-season pickup, but that was the understanding, that these things take time to build.” Image: Netflix Netflix’s bet paid off. .

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