Netflix is winning with fewer movies but more awards – Vox.com

House of Cards
There’s a lot less stuff on Netflix these days — and that’s not necessarily a bad thing. New data shows that Netflix’s library is way smaller than it used to be, but the streaming service’s latest successes with original content suggest that its years-old strategy to move away from licensing content could finally be paying off. Netflix is facing a new level of competition with the recent launches of streaming services like Disney+ and Apple TV+, as well as HBO Max and Peacock coming this spring. However, Netflix has been anticipating this sort of thing for years and beefed up its spending on original content as a result. Now, hugely popular original shows like The Witcher and award-winning movies like The Irishman and Marriage Story serve as evidence that Netflix no longer needs a huge library to stand out from the crowd. (Indeed, huge libraries aren’t always all they’re cracked up to be, as Amazon Prime Video, which is nearly 10 times bigger than Netflix, shows.) Ten years ago, Netflix had a total of 7, 285 TV and movie titles in the US, according to streaming service search engine Reelgood. Now it has 5, 838. .


That’s down nearly 50 percent from a peak of about 11, 000 titles in 2012, according to Reelgood’s database, but up from 2018, when it had a low of 5, 158. Netflix told Recode it doesn’t comment on third-party numbers. The decline is part of a long-anticipated move by Netflix away from relying on other studios’ content and toward making its own. Netflix is making that transition as other content makers — namely Apple, Disney, NBC, and WarnerMedia — launch and grow their own streaming services. This influx of new services also coincides with Netflix paying higher and higher prices to license content, especially if it belongs to one of its new streaming competitors. .

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